Point of Purchase (POP) is one of the most attractive forms of
promotion. In most cases, a POP display is right where the customer is attempt
to purchase the goods. The movement and / or illumination or flashing (on/off)
call the attention from the corner of the eyes and attract the product.
The position of the POP Display
are the most effective tools to move products. Especially when the consumer is right
there, face to face with the product that's when an impulsive instinct
click to purchase.
